Same five steps every time — Discover, Design, Build, Launch, Maintain. You always know where things are. No surprises, no buried hours.
You agree the path with us in Discover. We sit down — call or in-person — and I learn the business, the goals, the people, the constraints. Then we map the system, build it, launch it, and maintain it.
You see progress weekly. You approve the prototype before development. You own everything — code, IP, infra, accounts — from day one. And we don't disappear at launch.
This is how a website or software project runs. For each step: what we do, what you walk away with, and what we need from you.
A 45–60 minute call with the person who makes the decisions. We talk through what you want this to do, who it's for, how you'll know it worked, and a few sites you like (and what you don't like about them). We'll also tell you honestly whether you have the content you need or whether that needs its own effort.
A written proposal with scope, timeline, and price. The feature list is locked in writing, anything out of scope is listed explicitly, and the timeline accounts for what we need from you.
The decision-maker on the call, and straight answers about budget and timing.
Before any code, we map the system: what gets built, how it looks, and how the pieces connect. You click through a prototype on desktop and on mobile instead of trying to imagine it from a description.
A clickable prototype that you approve in writing before development starts.
Your feedback on the prototype. If a request goes beyond what we scoped, we'll say so right then so it never turns into a surprise.
We build it, test it, and iterate on whatever isn't landing. A staging copy is where you can see the real thing take shape, not a screenshot of it.
Progress you can see every week, so you never have to ask where things stand.
Your content and assets on schedule: copy, images, logos, brand colors, and access to the accounts involved. If something arrives late, the launch date moves with it.
Before launch we run a checklist covering speed, accessibility, SEO, security, and mobile. Then you test the real thing on a staging link with a list of what to verify. We cut over in a low-traffic window, and never on a Friday.
A clear handoff: documentation of what was built, a recorded walkthrough if you'll be managing content yourself, and the accounts and access in your name.
A few days to test on the staging link (typically three to five business days), and your written go-ahead to launch.
We watch the first few days after launch closely, checking error logs and forms and the traffic pattern each day. Then the project settles into your Care Plan.
A Care Plan with hosting, backups, security, SSL, monthly health reports, included edit hours, and priority support, plus a quarterly strategy session. We also check in with you about 30 days after launch.
Tell us when something changes in the business. The system should grow with it, not against it.
The Backbone follows the same promise of no surprises, but the shape is an enablement sprint followed by a retainer, not a build with a launch date.
A deep dive into how your business actually runs, then the three to five AI moves with the highest return and a custom playbook your team can follow. We'll also tell you plainly where AI isn't the answer.
AI set up right across your company, with guardrails, and put in your team's hands so people are actually using it, not just have access to it.
A monthly retainer, from $1,500/mo and month-to-month, that keeps your agents, skills, and guardrails up to date as the tools change.