Why we build websites in Next.js (most of the time)
WordPress still has its place. So does headless Shopify. But for most new brochure and brand sites we ship in 2026, Next.js with a static export is the right call. Here's why.
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Opinions on how we build, price, and partner — written by the people doing the work. No SEO filler, no listicles.
Hourly billing is a tax on the client and a ceiling on the studio. We charge by project, by milestone, or by retainer — and we'll explain why on the first call if you ask.
Our alternate deal structure for a strong-fit build you can't fund up front. Zero up-front cost, revenue share for a defined window, no equity, no governance — and a buyout clause in every contract.
These are the three questions we hear most in a first conversation. Each one has a post behind it, with the reasoning and the trade-offs.
For most new brochure and brand sites, a static Next.js site is the cheapest, fastest, and most secure option. WordPress, Shopify, and Payload are the exceptions, when a client genuinely needs what they do best.
Read: Why we build websites in Next.js (most of the time) →We charge by project, by milestone, or by retainer, so our incentive is to ship it well and quickly instead of billing for time.
Read: Why we never sell by the hour →Co-Build means we build at no up-front cost in exchange for a revenue share over a defined window, with a buyout clause in every contract. It isn't a fit for every project.
Read: How Co-Build works: equity without the cap table →Have a different question? Ask it through the contact form and we'll answer it honestly.