Website & Presence
The public-facing surface where someone meets your business for the first time.
Marketing & Reach
How you attract the right people, sound like yourself on every surface, and follow up without dropping the ball.
Software & Automation
The systems and back-office that do the repetitive work — so you're not typing the same thing twice.
Infrastructure & Security
The systems underneath — hosting, data, alerts, security — that keep everything running and ready to scale.
Care & Continuity
Whether the digital side of your business gets ongoing care and a trusted partner — or just lives until it breaks.
Score 15–39
Foundation Leaking
Most categories are losing time and customers right now. Closing one of them this quarter is the highest-leverage move you can make.
Score 40–59
Foundation Mixed
Some pieces are working, others are leaking. The pattern below shows where to focus next.
Score 60–75
Foundation Strong
Most of the foundation is in place. The remaining gaps below are tune-ups, not rebuilds.